3D VIRTUAL PRODUCTS

In order to explore 3D digital art, I launched a store on the virtual platform of Second Life. I developed a brand called lock&tuft that specialized in alternative hair styles and accessories. Eventually I branched into 3D furniture design and also apparel. 

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Managing my store helped me to develop a 'passion' brand in which I sold products directly to consumers through microtransactions. I created the products, produced the advertisements, and promoted them to the audience within the virtual world and across social media.